So you’re an independent artist and heard about beat licensing options. Maybe you did a Google search and stumbled upon producers offering this online service. But should you buy a lease beat or an exclusive license? At some part in your career it might be essential to switch to exclusive rights.
Knowing the difference between the two will definitely be beneficial so you can make your choice.
In this article i’m going to talk about:
You have to know “where you stand”. It will be important to know what circumstances you are in as an artist to make the right choice.
Do you have a small fanbase or might have never released your first song yet (no fan base at all). No worries, but at this point it’s important to create some momentum. A lot of artists immediately want to put out a full ep, mixtape or album as their first project and expect that their fans will just find you out of now where, hoping this project will just blow up. You might work a full year on the best possible music you can create, you release the album and chances are you will get minimal exposure this way.
Instead of this I recommend a completely different approach, especially in a time where theres an immense amount of music out there to be discovered on online platforms like Spotify, iTunes, YouTube, etc. Instead, release single tracks consistently, with a MINIMUM of 1 track a month.
BONUS: music blogs are more likely to share you’re music following this method.
Do you know the story of how Rapper “Russ” came up? In short, I will share it with you:
Russ had released 11 full albums/projects. Every 3 months, 1 album, 18 tracks and it didn’t deliver him his succes. He realised he had to change this approach. He needed to blow up first before putting out another project. What he did was he put out 1 song every week for 2 years straight! This is how you go right to the people and build your fanbase. And he did, now having over 3 million followers on Instagram.
Now i’m not saying in order to be succesful with your music it’s a must to release 1 song a week, but you get the point 😉
BONUS: If you don’t know somebody and you don’t have someone in the industry telling you to check this specific person out, you’re not downloading an unknown artists album.
Oke, good strategy you might think. But what does this have to do with lease beats
Lease beats are fairly cheap, average around $40 for a basic license. So if you release 1 track every month, in a whole year it would cost you $480. A lot of times producers will offer Bulk Deals, as an example 5 beats for $80 (that’s my Bulk Deal). Most of the Exclusive Rights will start at $1000 for 1 single beat. And there is no Bulk Deal available for Exclusive Rights.
Let’s do some simple math to make it clearer:
1 x Beat – Basic License costs $40 x 10 = $400
5 x Beats – Basic License BULK DEAL will cost $80,- x 2 = $160
So if you spend $160, you can release 1 song a month, 10 months straight
For Exclusive Rights that means:
1 x Beat – Exclusive rights will cost $1000 x 10 = $10.000
So if you buy 2 x Bulk Deal you will save $9.840!!
If people vibe with your music you can keep feeding them new music. If you release music consistantly, you will stay in the spotlight. And eventually they will become your fans.
Another advantage is you can find out what style you get the most positive feedback from and totally zone in on that. It might take a while to discover this. But because Lease Beats are a lot cheaper, you can test this without investing a lot of money.
To sum it all up, ask yourself this:
Now answer these questions and be honest with yourself, maybe by now you have an idea if Non-Exclusive Lease Beats are for you.
But there is a “catch” to non-exclusive lease beats!
In the first section I was talking about how lease beats might be awesome for you and now i’m talking about a catch😲? Well what I mean by that is the sales and distribution limit. Almost all basic lease beats have a limit of how many copies you can sell. But there is another option.
If you released your fair share of songs and built up your audience you might have the fear of hitting the sales limit. This other option is perfect for you, it’s called the Unlimited License.
With this license:
Of course, only you can judge if this License is worth it for you.
Most producers who sell beats with Exclusive Rights apply the same terms. These are the most commin ones.
Commercial Rights and Contracts Included
Semi-professional license that is typically used by beginner artists that want to promote their song on SoundCloud or YouTube (non-monetised)
This license comes with an industry quality single WAV-track but not with tracked out files.
Distribution on all major platforms is limited and paid performances and radio airplay is not permitted.
Professional license that is the most popular among artists that are releasing their song on platforms like Spotify, iTunes or perform with the song in live (paid) performances.
This license comes with high quality tracked out files which are essential for mixing songs professionally.
We do not recommend this license if you’re looking to create a music video for YouTube.
Professional license with no limitations on streams, plays or sales.
This license is generally purchased by artists that believe their song has the potential to surpass the streaming caps of other licenses.
We strongly recommend this license to artists that want to create and monetise a music video for YouTube.